The Brand

FAQ

VINTAGE ADS

HISTORY

It all started in 1933, when founder Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island. His dream: a tough suitcase that could sell for a dollar. 1945 Air travel was taking off and lighter luggage was in high demand. So American Tourister introduced Hi-Taper luggage that was lighter and easier to pack. The 50’s found the company experimenting new materials to make the world’s first moulded luggage. The distinctive modern design could really take a beating. As international travel soared in the 60’s, American Tourister was the first company to “flight test” their bags with flight attendants from major airlines. In the 80’s and 90’s, the company continued to design hardside products, while also responding to the shift in demand for softside – durable cases that could withstand even the toughest quality critic, a gorilla. In 1993, American Tourister was acquired by Samsonite, marking the union of the world’s great luggage brands.

BRAND TODAY

BRAND VALUES

AT is all about travelling with style and confidence, so we ensure that all of our products are durable, fashionable, functional and cost effective. That is the reason why AT has been a trusted brand worldwide for over 80 years and is now available in over 80 countries!

THE BRAND TODAY

Today, American Tourister are as strong as ever with designers constantly coming up with more sleek and innovative designs that suit our customers travel needs as well as their budget.

Exploring the realms of Facebook and Instagram, American Tourister is your go to place for all your travel, celebrity, fashion and pop culture news. And, we love our fans – so keep an eye on our social media pages for competitions and send in any pics about your travel experiences and we might feature them on our social pages.

American Tourister wants all of our travellers – be they quirky, fashionable or fun-loving – to be inspired and to #takeontheworld!